1. Don't burden pictures with TOO much text.
2. Make sure the logo/tagline is visible.
3. Make sure there IS a logo/tagline.
4. Stay focused on your subject, don't have the whole street in the picture of a car.
5. Try to make the text exciting, not boring.
6. Never have too many "call to actions".
7. Keep the text short and to the point. No one wants to read A TON of text.
8. Authenticity is useful: having someone respond reassures people.
9. Incorporate Pop Culture, have fun!
10. Use catchy texts, get the peoples attention... "DID YOU KNOW?"
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