"Jab, Jab, Jab, Right Hook" Response

Things I've learned from this text:

1. Don't burden pictures with TOO much text.

2. Make sure the logo/tagline is visible.

3. Make sure there IS a logo/tagline.

4. Stay focused on your subject, don't have the whole street in the picture of a car.

5. Try to make the text exciting, not boring.

6. Never have too many "call to actions".

7. Keep the text short and to the point. No one wants to read A TON of text.

8. Authenticity is useful: having someone respond reassures people.

9. Incorporate Pop Culture, have fun!

10. Use catchy texts, get the peoples attention... "DID YOU KNOW?"

Ad Analysis

a. Target Audience: 21 and over- People who like drinking and are able to

b.USP: made the stacked CD's look like the beer, saying drinking this beer is more entertaining than a stack of CD's

c. Theme: Trying to get people to drink this beer.

d. Slogan: Made to entertain

e. Text/Copy: None.

a. Target Audience: Drunk drivers. Whether it me under age or not. People who drink and drive.
b. USP: Takes forever to read S.T.O.P.
c. Theme: Scare people out of drinking and driving
d. Slogan: None.
e. Text/Copy: The more you drink, the slower you react.

a. Target Audience: Nature Lovers

b. USP: Made the giraffe out of pennies to show we can save an animal with just a few coins.
c. Theme: Hope for saving 
d. Slogan: None.
e. Text/Copy: save the world with a few coins

a. Target Audience: Active Men
b. USP: Made this man naked in battle...to show he's not protected when he absolutely should be!
c. Theme: Be Smart. Be Responsible. Be Safe
d. Slogan: Don't be stupid, protect yourself.
e. Text/Copy: None.

Social Issue Ad Campaign Examples

1. Shows movement, to emphasis the picture and show us the effects of speeding.
2. People speed thinking its no big deal, but effect themselves and others around them.
3. This was very unique because they used the speed that the person is going over to show how long they will spend in the hospital for going over the limit.

1. They had this shot in a way that reflects their family
2. Talking on the phone while driving
3. Using  a child/ their child to show the harm it can do

1. Don't show the actual issue but shows THE END. showing smoking will kill you.
2. smoking kills
3.